Sean Rainey — Independent Brand & Web Designer

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About

I help companies look like who they're becoming.

Whether you're launching something new, outgrowing what you have, or need senior design thinking without the full-time hire — I'll make sure your brand and digital presence match your ambition.

Currently booking brand and website engagements for Q2 2026.

Start a Project  →
Launch

For companies building something from the ground up.

You're starting a new venture, launching a development, or entering the market for the first time. You need a brand and digital presence that earns credibility from day one — not something you'll outgrow in six months.

I'll work with you to understand your positioning, your audience, and your goals — then build the foundation that gets you taken seriously before you ever walk into the room.

This typically includes a combination of:

Brand strategy & identity, logo & visual system, website design & Webflow development, brand guidelines, and launch collateral.

Best for: Real estate developers with new projects, post-funding startups, and new ventures entering competitive markets.

Evolve

For companies that have outgrown what they started with.

Your business has changed. Maybe the logo was a favour from a friend. Maybe the website worked three years ago but now loses you deals. You don't need to start from scratch — you need someone who can see what's worth keeping and what needs to change.

I'll identify where perception and performance are misaligned — and rebuild the parts that are costing you credibility.

This typically includes a combination of:

Brand refresh or redesign, website redesign & Webflow development, design system & guidelines, SEO fundamentals, and content strategy support.

Best for: Established companies ready for a refresh, firms whose brand no longer matches their reputation, and teams tired of apologising for their website.

Partner

For companies that need a designer who already knows their brand.

You don't have a one-off project. You have an ongoing gap — no senior design thinking in-house, no one who understands your brand deeply enough to move fast without a brief every time.

I work closely with a handful of companies at any one time, providing creative direction, design execution, and brand stewardship month to month. Think of it as a fractional design director — without the overhead.

Most partnerships begin after an initial Launch or Evolve engagement — once there's alignment and momentum.

Best for: Companies managing multiple projects, growing teams without a full-time senior designer, or anyone tired of re-briefing a new freelancer every quarter.

How it works

  1. We start with a conversation.

    Every engagement begins with a free 30-minute call. I'll learn about your business, your goals, and what's not working. No pitch, no pressure — just an honest conversation about whether I can help.

  2. I'll send you a proposal with options.

    Within a few days, you'll receive a clear proposal with 2–3 options tailored to your situation — so you can choose the level of investment that makes sense for where you are right now.

  3. We get to work.

    Fixed scope, clear milestones, no surprises. You'll know exactly what's happening and when — and I'll keep you in the loop without you having to chase me.

Frequently Asked Questions

How much does this cost?
Every engagement is different, so I price based on scope and the impact of the work — not hours. After our initial conversation, I'll send a proposal with clear options. Most brand and web projects fall between $8K and $40K+ depending on complexity. Ongoing partnerships are priced monthly.
Do you charge hourly?
No. I work on fixed-price engagements so you always know the total investment upfront. No timesheets, no surprises, no creeping invoices.
How long does a typical project take?
Brand identity projects typically run 4–6 weeks. Websites take 4–8 weeks. Combined engagements usually run 8–12 weeks. I'll give you a clear timeline in the proposal.
What if my budget is smaller than that range?
Let's still have the conversation. We can often phase the work or prioritise what matters most first — so you can start strong and build from there.
Can you work with what we already have?
Absolutely. Not everyone needs to start from scratch. If your brand has good bones, I can refine and extend it rather than rebuild. That's what the initial conversation is for — figuring out the right approach.
What if we're not sure what we need?
That's exactly why the first conversation exists. Most clients don't arrive with a brief — they arrive with a problem. I'll help you figure out the right path before anything is scoped or priced.
How quickly can you start?
I respond to every enquiry within 24 hours, and most projects begin within 1–2 weeks. If you're on a tighter timeline, I can accommodate accelerated schedules — rush projects are priced to reflect the compressed timeline, and I'll always be upfront about what that looks like before we commit.
Do you build in Webflow?
Yes. Every website I design, I build — in Webflow. You get a fast, responsive, SEO-friendly site with a CMS you can actually use, without needing a separate developer.