Ronald McDonald House New York
Designing a digital experience worthy of the families it serves.

Ronald McDonald House New York — hero

Ronald McDonald House New York provides temporary housing for families with children undergoing critical medical treatment. Their existing website no longer reflected the scale, professionalism, or emotional weight of the organisation. The brief was to deliver a modern, accessible platform that could serve families, donors, board members, and hospital partners with clarity and confidence.

Role Digital Strategist & Designer
Scope
Digital strategy UX design Website design
Year 2020 – 2025
Outcome

The new platform positioned Ronald McDonald House New York as a modern, transparent, and trusted organisation. Navigation was simplified, accessibility standards were strengthened, and key user journeys — from donations to family support — were significantly improved. The result was a digital experience aligned with the scale and integrity of the mission.

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